Customer Relations is critical to the success of a business and the best way to build trust and meaningful connect between the brand and its target audience is to give it a human face. Who better to talk about a company’s offerings, achievements and developments than the people behind the scenes i.e. the employees involved closely with its daily transactions sharing their thoughts and feelings about their organization?
While a Facebook ad provides data and statistics, an employee’s unique take on his organization highlights his emotional investment at the work place – helping , build the much elusive, but highly desired emotional connect between the customer and the brand.
Many professionals post presentations, articles, and other content about their company on social platforms and professional networks and so do companies, but an individual can guarantee many more profile views than a company page as he has a longer list of followers and hence, a much larger reach. However, to truly maximize exposure, instead of regular employees advocating their organization, we need trained social professionals sharing relevant, accurate data through tools that empower them.
LinkedIn Elevate offers a one-stop solution for employee advocacy with its tight integration with LinkedIn Pulse and Newsle. These apps consistently feed Elevate with authentic, tailor-made content triggered by inbuilt algorithms and human curation methods, as recommendations to the employee best equipped to provide his feedback. In addition to smart scheduling capabilities that broadcast content to maximize reach when the network has minimum traffic, Elevate incorporates powerful analytics that converge the needs of the employee and the organization. While the employee is engaged by likes and comments, and re-shares data on the post, the organization can monitor job views, official page hits, etc. across multiple platforms, operating systems and devices.
LinkedIn Elevate aims to turn employees into spokespersons for the brand with three primary targets:
a) Maximum exposure – As per LinkedIn statistics, on an average, an employee has 10 times more followers than a brand.
b) Build a credible voice for the brand – Information quoted by employees is three times more likely to build a reliable voice for the brand than data sourced from management.
c) Generate meaningful results for the brand – Socially engaged companies are 57% more likely to garner higher sales leads, have 58% increased chance of attracting better talent and 20% more potential of retaining them.
While LinkedIn Elevate is currently available only to select companies by invitation, the many unexplored possibilities in the social indicate a very promising future for the newly launched app on the block.
To discover further mind-boggling features of this app, visit this page.
Let’s take a small detour to understand how Pulse and Newsle – the recently acquired social news reading apps, by LinkedIn provide content to Elevate, making it a powerful application with the potential to be a game-changer in the professional networking space.
Once Newsle is granted access to your LinkedIn and Facebook accounts, it grabs recent blogs, articles, etc. including names of your friends, colleagues, industry, opinion leaders and pretty much anybody, whose latest story you wish to stay plugged into, just seconds after they appeared online.
LinkedIn Pulse gives an enhanced, delightful experience of professional news consumption by syncing channels followed by the user through his LinkedIn account, to the news feed generated from third party publishers like Al Jazeera and New Yorker, etc. and also throws in bonus social features like addition of comments and likes on the news articles.
In a nutshell, Elevate is a key initiative by LinkedIn to enhance the overall customer experience and accomplish in the professional networking space, what Facebook has already achieved in the personal, social world.
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