If you want to win new customers, ensure they find you. We optimize brand search ROI, introduce your brand to new searchers and amplify brand presence on every related search. Our smart search positioning, competitor tracking, and search remarketing services help make your SEM acquisition highly efficient.
Dynamic product ads and remarketing for search, convert previous visitors and raise LTV of previous buyers. Detailed use of both custom and website audiences gives your brand the edge in customer acquisition and LTV growth. Custom audiences used with display and search ads help close new users and re-engage with existing ones.
Ads on social media (Facebook, Instagram, YouTube) combine advocacy & ROI to create a powerful way to find new customers. Our services leverage the real power of networks like Facebook to introduce new customers to your brand and website by making the most of Facebook’s unique audience data, mobile share and cross-device tracking.
When introducing your brands in the market and taking on the competition, technology-powered display ads build credibility and awareness. We use direct site targeting, data on consumer purchase, browsing & behaviour and solutions like algorithmic optimization to match your prospective buyer with the most appropriate ad message.
Retail brand product feeds often require multiple adjustments to find the most productive searches to present your products. With the undeniable importance of shopping campaigns, optimizing your feed for specific publishers is imperative to maximize performance.
Apple search ads, Google universal app campaigns and Facebook app install ads can reliably add cost-effective, high-quality users. If your business is app-driven, install ads bring in new users and in-app advertising for re-engagement increases revenue.
Having a trusted partner like Webenza has given me peace of mind that my paid media marketing is in good hands. The team helped me reach my goals with its tactics and strategic approach to lead generation. I am excited to continue my relationship with them and grow into a multi-million dollar business!
Webenza has exceeded all expectations from what they have told us compared to what they have delivered. I am very impressed with the level of detail they provide and the passion that comes from the executive team. We are having some of our biggest revenue days while being part of the Lockhern team. We are very excited for 2021 planning!
Working with Webenza has been nothing short of excellent for our business. I didn't think I could get such a deep rooted collaboration from an agency. They have truly partnered with us to increase awareness and sales during a time when we didn't think it was possible. We look forward to growing our business with Webenza for the next year and ahead!
As a performance marketing agency, we follow a proven approach to devise a robust performance marketing strategy for your brand, involving nine fundamental steps:
There are many types of paid media advertising available across multiple platforms – going beyond conventional channels like Google and Facebook to include programmatic ads for B2B and D2C brands.
Our performance marketing services include Google ads management, social media performance marketing, native advertising, content syndication, marketplace advertising (on Amazon, Flipkart, etc.), mobile app (install & in-app engagement) campaigns, programmatic display ads and YouTube ads.
Most PPC advertising campaigns are goal oriented such as driving incremental website traffic, generating quality leads or increasing revenue through sales. A well- planned demand generation strategy helps to optimize paid advertising campaigns for such outcomes. Some key benefits:
Success depends on what you are looking to achieve from your campaigns and analysing the effectiveness of your pay per click advertising is key to the success of your paid marketing strategy.
As a PPC advertising agency, we help you in setting realistic KPIs (through benchmarking) right from our first meeting to tracking them month-on-month - measuring CTR, CPC, CPL, ROAS and goal completion/conversion rates. Whether your goal is to increase brand awareness or improve leads/sales, we work with you to achieve your goals.
Success depends on what you are looking to achieve from your campaigns and analysing the effectiveness of your pay per click advertising is key to the success of your paid marketing strategy.
As a PPC advertising agency, we help you in setting realistic KPIs (through benchmarking) right from our first meeting to tracking them month-on-month - measuring CTR, CPC, CPL, ROAS and goal completion/conversion rates. Whether your goal is to increase brand awareness or improve leads/sales, we work with you to achieve your goals.
Based on our experience of working with several brands across various industries, we consider industry benchmarks to forecast & plan activities and optimize campaigns regularly to ensure that conversion rates increase over time. There are external factors that impact leads/sales which we do not control, such as price, product quality, website destination, reviews, and the market you are competing in.
PPC costs are calculated based on prevailing bid rates across all the channels chosen to promote your brand. It’s also based on your goals, campaign duration and the ROI you want to achieve - the more competitive your target, the higher the costs. Understanding and accounting for all these factors will determine your campaign budget.
We begin the process by sending you a questionnaire to understand your business. Next, we schedule an onboarding call with you to discuss the questionnaire and any additional inputs.
Then, we carry out extensive research to develop a performance marketing strategy that is appropriate for your business. Finally, we outline a detailed advertising approach to achieve your business goals.
We optimize paid advertising campaigns daily, and in most cases, do regular A/B split tests of various ad assets. This is the process of testing multiple variations of your ads, target audiences and landing pages. By testing various combinations, we are more likely to identify areas of efficiency and drive successful campaign outcomes.
