If you want to win new customers, ensure they find you. We get your brand to the top of the SERP, optimize brand search ROI, put your brand on the radar of your target audience and amplify brand presence on every related search. Our smart search positioning, competitor tracking, and search remarketing services help make your SEM acquisition highly efficient.
Place your advertisement in front of a relevant audience, not just any audience. Convert previous visitors and raise the lifetime value (LTV) of previous buyers. Detailed use of both custom and website audiences gives your brand the edge in customer acquisition and LTV growth. Custom audiences used with display and search ads help close new users and re-engage with existing ones.
Amplify your conversion rate by turning the cold prospects from the bottom of your leads funnel into customers through customized and contextual targeting like topic targeting, keyword targeting, In Market Audience, Affinity Audience and more. Seal the deal with customers by bringing them back to your product portfolio through our robust Google Display Ads via multiple channels and platforms.
Video ads are a must-have for any PPC campaign. They engage viewers, showcase products and services, and create an emotional connection. With higher click-through rates and engagement rates, video ads offer a positive ROI and are essential for successful digital marketing. Whether you're looking to build brand awareness, drive sales, or simply get your message in front of a wider audience, video ads are an essential component of any successful PPC strategy.
Focus your marketing budget on the right audience. Position your product at the SERP forefront- right where your shoppers are. Witness a wider brand reach, a better CTR and a big boost in your marketing ROAS- all goals achieved without overreaching your marketing budget.
Help your prospective customers close their purchase lifecycles on your website by creating highly targeted remarketing ad campaigns. Showcase your product with apt content and design that convince consumers to re-engage with your website, thereby improving your website traffic and CTR.
“Having a trusted partner like Webenza has given me peace of mind that my paid media marketing is in good hands. The team helped me reach my goals with its tactics and strategic approach to lead generation. I am excited to continue my relationship with them and grow into a multi-million dollar business!”
“Webenza has exceeded all expectations from what they have told us compared to what they have delivered. I am very impressed with the level of detail they provide and the passion that comes from the executive team. We are very excited for 2021 planning!”
“Working with Webenza has been nothing short of excellent for our business. I didn't think I could get such a deep-rooted collaboration from an agency. They have truly partnered with us to increase awareness and sales during a time when we didn't think it was possible. We look forward to growing our business with Webenza for the next year and ahead!”
As a PPC marketing agency, we follow a proven approach to devise a robust pay-per-click marketing strategy for your brand, involving five fundamental steps:
PPC is one of the quickest and easiest ways to drive targeted traffic to your site. Enlisted below are the different types of pay-per-click advertisements available that you can use to achieve the best possible results from your PPC campaigns.
Pay-per-click (PPC) advertising is a type of internet advertising that charges advertisers only when a user clicks on their ad. Some key benefits:
It is important to track the performance of your PPC adverts, so you know which ones are working and which ones aren't. Here are the key metrics you must monitor to track the performance of your PPC advertising campaign:
Results can come in quickly with pay-per-click advertising, and you may see positive outcomes in just a few weeks. As we collect data, establish benchmarks from your initial campaigns and use the intelligence to realign, results should continue to improve. While we update you with monthly reports, we are always with you to review the progress of your campaigns.
Based on our experience of working with several brands across various industries, we consider industry benchmarks to forecast & plan activities and optimize campaigns regularly to ensure that conversion rates increase over time. There are external factors that impact leads/sales which we do not control, such as price, product quality, website destination, reviews, and the targetted market space.
PPC costs are calculated based on prevailing bid rates across all the channels chosen to promote your brand. It’s also based on your goals, campaign duration and the ROI you want to achieve - the more competitive your target, the higher the costs. Understanding and accounting for all these factors will determine your campaign budget.
We begin the process by sending you a questionnaire to understand your business. Next, we schedule an onboarding call with you to discuss the questionnaire and any additional inputs. Then, we carry out extensive research to develop a performance marketing strategy that is appropriate for your business. Finally, we outline a detailed advertising approach to achieve your business goals.
We optimize paid advertising campaigns daily, and in most cases, do regular A/B split tests of various ad assets. This is the process of testing multiple variations of your ads, target audiences and landing pages. By testing various combinations, we are more likely to identify areas of efficiency and drive successful campaign outcomes.
