Leading PPC Company in Delhi - Your Trusted Partner

It is essential to consider the following factor to find the best PPC agency in Delhi:

• Firstly, get clarity on your PPC goals and objectives.
• Prioritise companies with a robust reputation, favourable client reviews, and a proven history of successful PPC campaigns. Compile a list of a few companies that closely align with your requirements.
• Ensure that the agencies you have selected have experience in creating and executing PPC campaigns for businesses similar to yours.
• Evaluate the range of services provided by each PPC company. In addition to basic campaign setup and management, consider services such as keyword research, landing page optimisation, ad copywriting, A/B testing, and conversion tracking.
• As certain the company's willingness to provide regular reports on the campaign performance and key metrics.
• A reputable PPC company will attune its strategies to your marketing budget and business-specific goals.
• Conduct a strict review of all the SLA terms offered by the PPC companies carefully. Pay attention to the duration of the contract, cancellation policies and any additional fees or charges.

PPC advertising is a highly efficient method that yields rapid results, often generating positive outcomes within a few weeks. Companies collect valuable data and establish benchmarks based on their clients' initial campaigns. Utilising this information, they continuously refine and enhance the campaigns, leading to accelerated results.

Our industry expertise, commitment to client success and adaptability to evolving trends distinguish us as the preferred choice among PPC agencies in Delhi. Here are some compelling factors that substantiate our claim:

• We boast a team of talented professionals who deeply understand the Delhi market. They have empowered us to create and execute numerous successful PPC campaigns for a wide range of clients.
• To deliver optimal outcomes, we comprehensively analyse your business, target audience and objectives. This exercise generates actionable insights, based on which we tailor the PPC campaigns to suit your needs.
• We provide a comprehensive range of digital marketing services, including search engine optimisation (SEO), email campaigns, social media marketing and more. Our team of experts seamlessly integrates PPC campaigns with other essential marketing efforts, allowing for a cohesive and highly effective digital strategy.
• We use cutting-edge analytics tools to make data-driven optimisations and generate insightful reports.
• We assign program managers to update you on the campaign's progress with regular updates and detailed reports. They are readily available to address any queries or concerns you may have.
• We adopt a proactive rather than reactive marketing approach to stay ahead of the competition. We swiftly adapt our strategies to incorporate the latest PPC techniques and tactics advancements. With this agile approach, we ensure that our clients benefit from the industry's most cutting-edge and effective methods.

Listing below the key PPC campaign metrics you must track to determine its success over time:

• Quality score: It is a metric used by platforms like Google Ads to assess the relevance and quality of your ads, keywords and landing pages.
• Impressions: It denotes the frequency of users viewing your ad irrespective of whether they click on it.
• Click-through rate: Click-through rate (CTR) is a metric that measures the percentage of users who click on a specific link or advertisement out of the total number of users who view it.
• Average position: It denotes the position of your ad on SERP against other campaigns with similar keywords.
• Impression share: It refers to the actual number of impressions garnered by your ad against the projected impressions rate.
• Conversion rate: It measures the percentage of users who completed a desired action, such as making a purchase or filling out a form, after clicking on your ad.
• Source and conversion tracking: Source tracking reveals the origins of visitors, and conversion tracking unveils the nature of engagement of the visitor with your ad.
• Cost per click: Cost per click (CPC) is the amount of money an advertiser pays for each click on their online advertisement.
• Cost per acquisition: It denotes the average cost of acquiring a new customer or leads through your PPC campaign. The metric is calculated by dividing the total cost of the campaign by the number of conversions.
• Revenue on ad spend: It measures the profitability of your PPC campaign against the total expenditure on the ad.

PPC marketing can help your business by driving targeted traffic to your website, increasing brand visibility, generating leads and conversions, and providing measurable results and a high return on investment (ROI). It allows you to reach a specific audience, control your budget and customise your ads to match your business goals. Here is a list of the benefits in detail:

• Fast online presence: PPC campaigns have the potential to boost online presence and drive website traffic within a minimum turnaround time, making them a favourable option for small to medium-sized businesses.
• Improved visibility: Bidding on the pertinent keywords will eventually earn you the top spot on SERPs, guaranteeing heightened visibility and attracting prospective customers.
• Better audience reach: PPC facilitates swift access to the audience when running time-sensitive promotions, product launches or seasonal offers.
• Decisions powered by data: The campaigns allow businesses to conduct experiments and split tests, thereby acquiring valuable data on keywords, ad copy, landing pages and demographics. This data is a foundation for refining marketing strategies and making well-informed decisions.
• Better geo-targeting: PPC ads can be configured as per your target locations, regulate bids, and tailor ad copies to suit your target audience.
• Highly configurable: To ensure you get the desired results, you can revise your PPC campaigns multiple times by diligently tracking the key KPIs such as conversion rates, CTR, ROI and others.
• Remarketing options: PPC ads allow you to reach out and engage with visitors who have previously dropped into your website and exhibited an interest in your products.

There is no definitive answer. Businesses choose either of these digital marketing initiatives based on their requirements. For instance, if your objective is to generate website traffic and reach your target audience within the shortest TAT, PPC ads are your best bet. On the other hand, if you aim to establish a solid online presence for your business in the long term, SEO is the optimal solution. Alternatively, allocating your time and effort to SEO and PPC would yield a comprehensive and well-rounded marketing strategy.

Below stated are the various types of PPC advertising:

• Display advertising: It is visual ads in the form of images, banners, videos and more across various digital platforms, including websites and mobile apps.
• Search advertising: Search advertising features text-based ads within SERPs based on pertinent keywords. Businesses do strategic bidding on keywords relevant to their products or services, displaying their ads when users search for those keywords.
• Remarketing: It enables retargeting consumers who have previously expressed interest in your product but still need to complete the purchase process.
• Video ads: Unlike conventional text or image-based advertisements, video ads utilise a combination of visuals, audio and frequently interactive elements to communicate a brand's message effectively.
• Shopping ads: These advertisements showcase product images, prices and pertinent information, simplifying the process for users to compare and directly purchase products.
• Social media advertising: This marketing approach presents advertisements to captivate users on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Social media ads come in diverse formats, including images, videos, carousels and sponsored posts.
• Gmail Sponsored ads: Gmail sponsored ads are a type of advertisement that appears in the Gmail inbox of users and resembles regular emails, directing them to the main ad upon clicking.

Outlined below are the primary reasons why PPC campaigns are highly relevant to uphold business success today:

• Targeted reach: Ability to create highly targeted ads towards specific locations and demographics.
• Economical: PPC ads are more economical than other online advertising formats, such as banners or social media ads.
• Complete control: PPC campaigns allow users complete control over implementing content, call-to-action buttons, visuals and their SERP positioning.
• Goal alignment: Advertising campaigns are strictly attuned to users' search queries, ensuring relevance to their business.
• Flexibility: Liberty to discontinue a campaign if it fails to deliver results as per expectations.

PPC advertising costs are determined by the current bid rates across the channels you choose for your brand promotion. Factors like goals, duration and desired return on investment (ROI) also significantly impact your paid campaign budget. If your target market is highly competitive, the costs will be higher. By comprehending and considering these factors, you can establish an appropriate budget for your campaign.

Navigating the vast sea of advertising companies can feel overwhelming. While the final decision is yours, here are some key traits that qualify us as the best PPC management company in Delhi:

A Full-Service Agency: A PPC campaign works best when complemented with other digital marketing initiatives like content marketing, ORM services, etc. However, partnering with separate service providers for different digital initiatives entails contract management complexities. The effort and resources required may not match up to the ROI prospects. Webenza is a full-service digital marketing agency that provides you with the benefit of procuring every possible marketing solution under one roof.

Regular Progress Reports: As your dedicated PPC agency in Delhi, we always keep you up-to-date with your online activities and campaign progress. We provide custom campaign reports covering your Google Analytics results, keyword rankings and overall campaign performance. We allocate a PPC expert in Delhi who acts as your single point of contact for all your campaign requirements across multiple cities.

A Certified Google Partner: We are a certified Google Partner agency. We are home to the cream of PPC specialists with a proven track record of designing powerful Google Ads campaigns, driving targeted traffic, boosting conversions and skyrocketing your bottom line.

Below are the services offered by Webenza:

• Search Engine Optimisation (SEO) Services in Delhi : Our proven SEO strategies propel your website to the top of search results, driving qualified traffic and skyrocketing your business goals. We have a team of experts whose forte lies in conducting data-driven keyword research, creating compelling content, performing technical SEO optimisation, building backlink strategies and continuous project monitoring and reporting.
• Online Reputation Management : Whether handling adverse reviews or creating engaging content, we assist in constructing a robust online presence that captivates the ideal audience.
• Brand strategy : Our comprehensive methodology encompasses brand and target audience analysis, formulation of brand architecture, and implementation of differentiation and positioning strategies to elevate your brand visibility.
• Social media : Utilising data-driven methodologies, we guarantee that your social media platforms yield measurable outcomes that resonate with your distinct objectives and aspirations.
• Web development : We specialise in designing websites, microsites, landing pages, and mobile applications that offer seamless user experiences across all devices, ensuring optimal accessibility to your content.
• UI/UX design : Our approach prioritises user-centric solutions, meticulously iterating and refining designs from conception to deployment. Employing an agile methodology, we ensure alignment with both business objectives and user preferences, culminating in intuitive and impactful experiences.
• Performance marketing : Leveraging our extensive data proficiency, we unlock the complexities of contemporary marketing. Businesses forge potent connections through our strategic performance marketing solutions and witness unparalleled outcomes.
• Mobile apps development : We specialise in developing cross-platform solutions and native applications for Android and iOS platforms, guaranteeing the realisation of your vision across all screens.
• Content management systems : Our CMS options, from simple to custom-built, prioritize intuitive management and engaging user experiences.
• Analytics : Our range of CMS options, from simple configurations to bespoke solutions, is designed to prioritise intuitive management and foster engaging user experiences.