OUR WORK
What we set out to achieve
Manipal Hospitals wanted to leverage its standing as a leader in healthcare by promoting the concept of healthy living, by connecting with people through social media. The plan was to crowdsource a large collection of videos and use this to drive engagement and awareness on topics as diverse as no smoking, cancer, eye donation, drug abuse, depression and road safety.
Strategy & Consulting
UX & WEB
Performance Marketing & Analytics
How we did it
The action was kick started with an interactive microsite where filmmakers could get to know all about the contest and submit their videos. This was followed up with a robust social media strategy which also included engagement with 100+ groups associated with short film making and an effective influencer engagement, with 3 of the influencers creating their own videos. All this…backed up with a well-orchestrated strategy involving email marketing, internal communication and user generated content. Going beyond things digital, campaign posters were distributed in select colleges for visual arts, film making and engineering. All this, backed up with a well-orchestrated strategy involving email marketing, internal communication and user generated content.
370+
videos across 6 categories
320+
film makers participated
8 Languages
Videos received
The outcome:
Apart from projecting Manipal Hospitals as a thought leader in increasing public awareness through social media, the SEIZE THE STORY campaign created a rich repository of videos that the brand can leverage to encourage people to make healthy choices for a healthier India.
- Winners in Digital Marketing for successful use of CSR CEF Customer Engagement Award 2015 - 16
- Shortlist - Indian Content Marketing Awards 2016
370+
short films received in 8 languages
5800+
video views through
influencers
0.6 million+
impressions across social & web
